How to Maximise Your Publicity by Julia-Isabel Davenport, MBA
Would you like for your company to get in the newspaper and not pay a dime? Then publicity is what you want to use! Publicity is FREE. There is no charge to have your press release printed. Imagine seeing your company in the newspaper and then think about how great you'll feel knowing you didn't spend a dime to do it!
Helping distinguish yourself from your competition to attract clients through your doors is a chief concern of every business. With so many marketing options available, sometimes the public relations aspect is overlooked. Public relations is the marketing function that creates publicity and goodwill within the community. It is done by educating the media about your business which, when done effectively, increases your credibility and visibility to attract new clients.
Publicity helps build more credibility than advertising. An article written about a business increases the importance of that business in the eye of the reader, as opposed to an ad. Publicity is a community service provided by news media free of charge to businesses, as opposed to paid advertising.
To create an effective public relations campaign you need to know what is news worthy about your business. The next step is transferring that information into a media release and then delivering it to the appropriate media contacts in time for their publication deadlines.
There are eleven news worthy angles that most businesses can benefit from. They are:
• Launching new products or services
• Offering a solution to a current hot topic
• Staff promotions or expanding your staff
• Community outreach
• A grand opening, moving or closing
• Celebrating your business anniversary
• Receiving a new contract or customer
• Reaching a milestone, such as the 10,000 th customer served or 365 days of safety
• Holding a seminar or conference
• Serving in leadership capacities for non-profits
• Giving or receiving an award
Be sure to write a media release when you have added to your staff. Include a head shot photo to accompany the release. This type of release is considered an "evergreen story" meaning since it is not tied to a specific date for an event it might take several weeks before they print it. Read More of this article
About Julia-Isabel Davenport
Self-promotion expert Julia-Isabel Davenport, MBA has 14 years public relations experience in corporate, non-profit and small business industries. Julia-Isabel equips business people by speaking to audiences , writing books, authoring articles for international trade journals, mentoring via telephone , hosting monthly Business Strategy Lunches T, recognizing deserving businesses with the Community Megastar AwardT and providing public relations services. She is a member of Meeting Professionals International, National Speakers Association and Toastmasters International. As the owner of Maximize You r Publicity, LLC, she teaches business people to effectively create their own publicity. She is the author of " How to Maximize You r Publicity ", " 2008 Publicity Planner, & Creating a Blueprint for Success" and " Biblical Affirmations for a Successful Life ". For more information on maximizing your publicity visit www.MaximizeYourPublicity.com or call (623) 572-8201. Visit her linked in profile at http://www.linkedin.com/in/juliadavenport.
