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10 Ways To Recycle Your Efforts - By Jessica Swanson

One of the most common complaints I hear from small business owners is the issue of time-management. How do you manage your marketing, book-keeping, research, new product creation, and customer service when there are only 24 hours in the day?

In addition, if you are marketing "on a shoestring" then you are forced to spend more time on your business than money. This can be a tricky problem.

First of all, it is important to remember that we all are given the same amount of hours each day. When I was building my business, I innately understood that marketing was the key to my success as a small business owner.

Therefore, I was active on ten social networks, maintained a blog and ezine, wrote an article each day, sent out weekly press releases, hosted weekly Webinars, gave several weekly interviews....all while growing my business and caring for my family. I did not have an assistant and spent zero money on marketing.

So what was my secret formula? I "recycled" my ideas.  I knew that if I was going to accomplish a large amount every single day, then I had no choice but to work quickly and efficiently. I didn't work hard; I worked smart.

Here is an example of how I recycle my ideas.

I pick a topic relevant to my industry and write a 300-word article. I post the article to two or three article directives and as a result, my article receives quite a few views and brings loads of visitors to my website. This task takes me about one hour from start to finish.
Perhaps most individuals would start a completely different task at this point. Not me! If I have just spent one hour creating an article, it's important that I duplicate my efforts.

Therefore, I begin the process of "recycling" that article and using it in many different ways. Here is a list of how I reuse my article to bring even more visitors to my website:

1. I turn the article into a script, film a video and post it on YouTube.
2.  I tweak the article and post it on my blog.
3.  I reuse the article in my weekly ezine.
4.  I adapt the article and use it in an email campaign.
5.  I rearrange the article and submit a press release.
6.  I turn the article into part of an online e-course.
7.  I adapt the article idea for a Webinar or Teleseminar.
8.  I use the article for the basis of an interview.
9.  I turn the article into a Special Report.
10.  I post the article on my coaching site.

Obviously, the possibilities on how to recycle an article idea are endless!  The point is that I make sure to get as much possible mileage out of my original article as necessary. This is crucial for online success! The last thing that I would want to do is to submit an article, then write an entirely different blog post, tape a YouTube video from scratch, etc.

As smart, and often time-crunched, business owners, we need to use our time as efficiently as possible. I have found that "recycling" ideas is one of the most efficient ways to get more done in less time.

Jessica Swanson, "The Shoestring Marketer," has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven, NO-COST internet marketing strategies. To receive your FREE Marketing Kit,  which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: ShoestringMarketingKit.com