Inspired by my own little “ahh” moment, my colleague Steve Masters has drawn on his own experiences as an entrepreneur & stay-at-home working man, to write this piece for us.
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When you go from a corporate environment to working at home, you can’t help but enjoy the sudden freedom you feel. You get access to your own kettle, your own desk or dining table and your own fridge and of course you save all those hours you would otherwise have spent commuting to the office. You can also be more efficient because having less people around you means you have less meetings which, let’s face it, often are nothing more than people wasting time talking about doing what they could actually be doing.
Working from home has great advantages, but it also comes with hazards. You have to be disciplined, avoiding the temptation to stare at the TV or focusing on DIY or sorting out the laundry when you have deadlines to meet. Home working is a lonely affair where you can easily find yourself struggling to get going.
For me, having worked at home for more than a decade, I have no problem with the solitude or the discipline. Instead of being in a room full of people, you surround yourself with virtual colleagues, virtual assistants and clients you “visit” via Skype. No problem there.
There is one thing, though, I have never overcome – the loss of that time I used to spend commuting to London. I would drive to a car park and take a short walk to the train station, then a half hour train journey followed by a tube or bus across London. During that journey I would allow my mind to wander, I would organise my workload or develop ideas. That commuting time allowed me to have my own private brainstorming session, every day. I would get to work energised with a list of actions.
When you work at home, you walk from one room to another and sit down to start working right away – usually checking emails and news first, meaning there is no time to think, to analyse and to plan. Nowadays I find myself seeking out opportunities to get some free-thinking time – I will go to the bank and take an extra half hour to sit in a coffee shop, or I’ll do the school run and then go for a breakfast instead of coming straight home.
Create some time every day to just sit and think, plan, process and brainstorm. That discipline is the hardest one for me to maintain, and for that reason I often find myself envying those who have the luxury of a morning train journey to work.
Steve Masters is an online marketing consultant.
www.dotponto.com/blog







