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We all know that having a newsletter is a great way to connect with your clients and contacts on a regular basis. I have one with Red Box that goes out once a month with links to my blog posts, articles and workshops that I think may be of interest to my readership and much more!

There are also a number of companies that will mail you on a more regular basis, say once a week, or even once a day. I’m not a huge fan of the in-your-face marketing, (and ought to unsubscribe from a lot of the newsletters and updates I get) but occasionally there will be something in amongst the ‘blah, blah, blah, download this, you’ll make a fortune,’  to make me sit up and take note.

These are my 5 headlines (play around with them as you will) that may give your emails & newsletters a better chance of getting opened and read.

1. News – “Introducing our best ever mortgage rate.” This is a great headline if you have something new and big to announce.  Maybe you are discounting all your products for 48 hours and want everyone to know, or you have just won an award.  This is real news!  Shout about it.  However, don’t try and make news out of something that isn’t newsworthy.  If you have something that your readers will be interested in, they are more likely to read your newsletter or email and act upon it.
2. A Question – “Are you concerned about what your child is taking in his back-pack to school?” A question automatically involves your audience because they answer it in their minds.  If the question hits a nerve, (as who knows what their teenager is taking to school?!) they will read further into your newsletter to see what solution you offer.  Make sure it’s something that will interest your readers, rather than just you.
3. A Command – “Grow your business by 25% this year.” If you can turn your unique benefit into a commanding headline, you are on to a winner.  Headlines like ‘More time and profit for you and your business,’ and ‘Get more clients now,’ are a couple of headlines that have worked for me.
4. How To – “How to Get Rid of Stretch Marks in 15 days.” – The how-to headline works well as people just love information and how to do something without having to trawl Google.  Think of what benefits can your business bring to someone and then make these into headlines.  My golden headlines have been ‘How To Make More Money in Less Time,’ and ‘How to Hire and Fire At Will.’
5. The Testimonial – “It’s a pleasure to work with Emma, she is conscientious, fun and consistently goes the extra mile!” Nothing sells like someone else saying that you’re great.  Let your clients and customers do your selling for you and convince others to use your services.

About the Author:
Emma Crabtree is the owner and sole-operator of Red Box Virtual Office, an off-site business support service.  Red Box Virtual Office can enable you to free yourself from the day to day admin of your business so that you can focus on what you enjoy and what makes you money.  Find out more