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	<title>Comments on: Typos &#8211; Should they Matter to You and Me?</title>
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	<link>http://www.redboxvirtualoffice.com/blog/index.php/2009/02/25/typos-should-they-matter-to-you-and-me/</link>
	<description>Organisational Support When You Need it Most</description>
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		<title>By: admin</title>
		<link>http://www.redboxvirtualoffice.com/blog/index.php/2009/02/25/typos-should-they-matter-to-you-and-me/comment-page-1/#comment-515</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Fri, 27 Mar 2009 13:09:18 +0000</pubDate>
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		<description>Thanks for your comments Nikki.

I do get up on my soap box about this because it&#039;s my job.  Clients trust me to make sure that the content on their website, ezine, marketing material is just right so that they can confidently publish it/use it etc. without people like me breathing down their necks.

If you&#039;re a veg merchant, car salesman or musician then your job isn&#039;t to look at grammar and spelling, it&#039;s about selling tomatoes and cars and playing music.  But if you&#039;re advertising your wares on your attention to detail, commitment and writing ability, then it should matter that what you publish is incorrect.

That&#039;s what gets me on to my soap box, that&#039;s what gets me annoyed.  I see it every day in emails that come into my in-box and wonder at the time it would take just to re-read and correct some glaring mistakes.  And if you don&#039;t have the time/inclination, hire someone that does.</description>
		<content:encoded><![CDATA[<p>Thanks for your comments Nikki.</p>
<p>I do get up on my soap box about this because it&#8217;s my job.  Clients trust me to make sure that the content on their website, ezine, marketing material is just right so that they can confidently publish it/use it etc. without people like me breathing down their necks.</p>
<p>If you&#8217;re a veg merchant, car salesman or musician then your job isn&#8217;t to look at grammar and spelling, it&#8217;s about selling tomatoes and cars and playing music.  But if you&#8217;re advertising your wares on your attention to detail, commitment and writing ability, then it should matter that what you publish is incorrect.</p>
<p>That&#8217;s what gets me on to my soap box, that&#8217;s what gets me annoyed.  I see it every day in emails that come into my in-box and wonder at the time it would take just to re-read and correct some glaring mistakes.  And if you don&#8217;t have the time/inclination, hire someone that does.</p>
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		<title>By: Nikki Pilkington</title>
		<link>http://www.redboxvirtualoffice.com/blog/index.php/2009/02/25/typos-should-they-matter-to-you-and-me/comment-page-1/#comment-514</link>
		<dc:creator>Nikki Pilkington</dc:creator>
		<pubDate>Fri, 27 Mar 2009 12:45:38 +0000</pubDate>
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		<description>I have to say that if a persona can&#039;t look past a few typos and see the value of something they are reading then maybe  they shouldn&#039;t be doing business with that company anyway :)

I presume you don&#039;t look at their website code and see that it&#039;s bad? Because you&#039;re not a web designer.

Do you look at their marketing strategy and decide not to work with them because they&#039;ve &#039;got it wrong&#039;? Probably not, because you&#039;re not in marketing.

Do you decide not to go into a shop because their windows aren&#039;t clean enough? I doubt it, as you&#039;re not a window cleaner and those shoes might be too nice to resist :)

I think you notice typos more because it&#039;s your job. And I applaud you for that.

But if I were to choose my suppliers on their SEO / Social Media Marketing strategies, I wouldn&#039;t have many suppliers, including my VA!

Personally I look at the value in what I am getting, whether I want or need the product and service, and leave it at that.

I have a thing about proper grammar and apostrophe use, but if I refused to buy oranges from every greengrocer that had a sign saying &quot;Orange&#039;s 50p a pound&quot; then I would have a severe vitamin C deficiency!</description>
		<content:encoded><![CDATA[<p>I have to say that if a persona can&#8217;t look past a few typos and see the value of something they are reading then maybe  they shouldn&#8217;t be doing business with that company anyway :)</p>
<p>I presume you don&#8217;t look at their website code and see that it&#8217;s bad? Because you&#8217;re not a web designer.</p>
<p>Do you look at their marketing strategy and decide not to work with them because they&#8217;ve &#8216;got it wrong&#8217;? Probably not, because you&#8217;re not in marketing.</p>
<p>Do you decide not to go into a shop because their windows aren&#8217;t clean enough? I doubt it, as you&#8217;re not a window cleaner and those shoes might be too nice to resist :)</p>
<p>I think you notice typos more because it&#8217;s your job. And I applaud you for that.</p>
<p>But if I were to choose my suppliers on their SEO / Social Media Marketing strategies, I wouldn&#8217;t have many suppliers, including my VA!</p>
<p>Personally I look at the value in what I am getting, whether I want or need the product and service, and leave it at that.</p>
<p>I have a thing about proper grammar and apostrophe use, but if I refused to buy oranges from every greengrocer that had a sign saying &#8220;Orange&#8217;s 50p a pound&#8221; then I would have a severe vitamin C deficiency!</p>
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